GoDaddy x Walton Goggins

GoDaddy made its return to Super Bowl advertising with a high-impact campaign spotlighting GoDaddy Airo - an AI-powered platform designed to help entrepreneurs by generating everything from domain names and logos to websites, marketing content, and so much more. Leading the campaign was acclaimed actor Walton Goggins, who stepped into the role as a first-time entrepreneur by launching his small business, Walton Goggins Goggle Glasses, entirely with the help of GoDaddy Airo. The campaign’s mix of humor and buzzworthy social content ultimately earned GoDaddy the 2025 Cannes Lions Grand Prix for Creative B2B. Below are some of the designs developed throughout this award-winning campaign.